March is International Women’s History month. This year’s theme, “Choose to Challenge,” mirrors what American females have been doing for over a century now. Marching for the vote in long white dresses in the 1910’s, supporting the WWII effort by taking on industrial jobs in the 1940’s, and seeking new career choices since then, describes the arc of women moving into influential positions.
The hardwood floor industry has observed more women making inroads into its ranks as well. Not only has there been a 20% growth of females in manufacturing, transportation and installation, but more and more are also heading up their own flooring businesses.
Recently, the National Wood Flooring Association named Barbara Titus, Vice President with Sheoga Hardwood & Paneling in Middlefield, Ohio, the first recipient of their Women’s Industry Network award.
Temple Johnson Floor has been shaped by strong women since its beginning. After the death of founder Temple Johnson, his widow, Pauline, continued to run the business successfully for years. After she retired and sold the company to Jerry Sparks, the entire Sparks family eventually became involved with the company.
Frances Sparks, the family’s trusted matriarch, created an effective accounting system, and then ran it herself. She continued to support the business when, in 1990, her son-in-law, Bryan Jones, bought the company.
In addition to Frances, other women filled important work roles: Cindy managed the office for several years; Maaike remains their present accountant; Carol worked with her husband installing for many years; Alisha, Amanda and Crystal, who have chosen the artisan side of the business, have been doing contract sanding and finishing. And their ranks are growing.
Janis Sparks Jones, wife of Bryan, joined the company after a successful career path of her own at the Social Security Administration. After retiring from there in 2016, she would come in, at first, to answer the phone and manage the showroom when needed, leaving Bryan free to go out and do estimates or check job sites. She enjoyed the laid-back feel of the office, its easy camaraderie.
“I became more involved when we decided to change our advertising, build a website, and improve our social media presence,” Janis said in a recent interview. “I started helping with that just because I had more computer knowledge from my former work.”
She began to spend time exploring social media and advertising, “because, really, I had to learn about all those things, while I was still trying to gain knowledge about wood.” When it came to learning about wood, she had the perfect teacher—her husband, who by then had been in the business nearly 30 years. But it was a different kind of tutoring.
Janis recalled that “Bryan would answer my questions, but his philosophy is, you learn after you’ve been around awhile. So, I also researched everything I could find online until I was sick of all things wood.” She laughed, remembering how she overloaded herself. “Then I realized how much I was learning just watching him talk to customers.”
“There is so much to know about hardwood floors that can’t be taught in a manual,” she continued. “Each area has different climate and construction practices that require different ways of laying wood floors. It isn’t just learning the difference between solid hardwood and engineered hardwood or what products each company carries. It involves knowing how to lay it, having employees who are artistic enough to complete jobs and the people skills to know how to educate customers while finding out what they are wanting.”
Through this process the last few years, Janis discovered the area she feels most comfortable with is also what she most likes doing at Temple Johnson: helping clients hone in on what they want, and then feel satisfied with their choices.
“Any time you have work done in your home there are high emotions,” she explained. “I’ve been through some myself. It is all fun picking it out. Then all the mess of the work, and time seems to go in slow motion. All you really want is for everyone to get out of your house. Bryan is good at times like that. He knows how to explain the process, what they can expect, and what needs to be done.
“Now that I’m comfortable with knowing our products, I can enjoy helping people look for that perfect floor. I like seeing their pictures, plans and color schemes. That’s not necessarily Bryan’s favorite part. Some clients may need more time and support to feel assured that what they pick will work. I’ve learned about what questions to ask before setting up an estimate, how to advise cleaning the wood floors and when to refer people. I generally tell them I have some knowledge, but Bryan is the expert.”
To which, Bryan would likely say that she’s underestimating herself.