“I knew vaguely of Provenza,” Bryan explained, “but when I saw this sample, my immediate thought was, ‘Man, this is really nice. It's a three-inch wire-brushed white oak—European oak—with a lot of character to it.’ I told the guy upfront, ‘We don't carry this line.’ But I asked for the sample and told him I could pull some other samples that we do carry, for him to check out.”
The customer, who happened to be color blind, was very specific that he wanted a three-inch plank. “In the wood samples I had brought him from our showroom, the beveling and oblique textures were too pronounced for him—unlike what he saw in the Provenza sample,” Bryan explained.
“He couldn’t see the actual color of the floor, but wow, he liked it. Provenza’s depth and texture made it look like a custom-sanded and stained floor—before adding those finishing processes once the floor is laid.”
That experience really affected Jones in deciding to take on the line. He and his manager, Matt, invited Johnette to come in and go through everything with them, including what the best sellers were.
“Provenza’s most popular collection is Affinity,” she told them. “It probably has the widest color range, and it's a half-inch product. The width and length are current for the market, and it fits in for builder upgrades or someone remodeling or redecorating.”
“As for care and maintenance,” Johnette said, “we have a floor cleaner product that leaves the look of hand rubbed oil. And there's nothing like an oil finish floor because it just gets better and better with age. You never have to wax.”
Wenz is also proud of the high quality Provenza demands in both products and compliance. “The California Air Resources board insists on the most stringent oversight of what qualities that wood is allowed to emit. Wood naturally emits formaldehyde, (as do our bodies), but, gradually, companies started to inject even more into their products. They were met with a huge lawsuit in California, which dictated strict standards of what was allowable.”
“Provenza exceeds all the rules and regulations,” she continued, “and are Greenguard, gold certified, which is a big thing for people with allergies or sensitivities. The environment is a growing issue. We don’t take that lightly.”
“We liked the Affinity,” Bryan said, “but chose a number of other lines as well, including the Moderno studio. Another attraction was that they offer a herringbone pattern, which is making a big comeback.”
Temple Johnson will carry and display that Herringbone Reserve, as well as Old World, Studio Moderno, Affinity, Pompeii, Lugano, and Volterra. They are all oil rub finishes.
The pictured samples give a good idea of Provenza’s different offerings, but to get an even better feel for their textures and colors, come by Temple Johnson’s showroom and check out this exciting new line yourself.
Business Hours
Mon - Fri 7:30 AM to 4:30 PM
Service Areas
Oklahoma City, Edmond, Norman, Yukon